Forms

Paperform

Product launched · December 2016 Dean McPherson · Diony McPherson
Website

Forms combining customer intake, payments and follow-up workflows.

Product launched 2016-12Origin source ↗Checked 2026-09-22
Product view

The business

Form buildersForm builderSmall teamsFreemiumSubscription

Customer

Small service businesses and agencies collecting client details, orders, bookings or deposits.

Problem

One customer request can spill across an intake form, payment collection, a contract and several follow-up tools.

Founders & origins

Dean first built a form for a friend’s school holiday camp. He and Diony then spent five months building and beta-testing the product before launch. Diony’s founder retrospective places the Paperform launch at Christmas 2016.

Paperform: our story and teamDiony McPherson: five years of Paperform

Dean McPherson

Co-founder and CTO

Previously worked as a web developer for a startup, according to Paperform’s company history.

Paperform: our story and team

Diony McPherson

Co-founder and COO

Previously worked as a manager at Google, according to Paperform’s company history.

Paperform: our story and team

Brand & positioning

Paperform presents its mission as helping business owners spend less time on administration, combining form design with payments, bookings and automation.

Brand source

Capital & ownership

On a company comparison page last updated June 25, 2026, Paperform states that it has taken no outside investment and funds growth from revenue. Checked September 22, 2026; company self-report.

Paperform self-reported funding model

Product distinctions

  • A document-style editor places text, images and questions on one page, with theme controls and optional page breaks.

    Getting Started with Paperform

  • Product fields combine prices and optional stock quantities; a connected payment gateway adds checkout at the end of the form.

    Getting Started with Paperform

  • Conditional logic can alter questions, pages, success screens and follow-up emails, not only which question appears next.

    Getting Started with Paperform

Sourced product choices; not a claim of uniqueness or a proven competitive moat.

Workflow

Documentation summary
  1. 01

    A template or document-style editor defines the branded form.

  2. 02

    Questions, calculations and payment or booking options shape the transaction.

  3. 03

    Published forms connect submissions to documents and follow-up workflows.

Features

Product approach

Editorial analysis

Intake, payments and follow-up share the same customer information. Bundling these tasks reduces repeated entry across a small business’s tools.

Constraints

A broad bundle needs to remain understandable when a customer’s immediate requirement is a single form.

Sources 10 references

Company, founder and investor sources. Product claims are not independent testing; funding announcements do not establish revenue or profitability.

  1. Paperform product overview Checked 2026-09-22
    Sell services and products, take deposits, manage bookings and registrations, and calculate pricing and discounts directly inside your forms.
  2. Getting started with Paperform Checked 2026-09-22
    By default, a submission summary will be emailed to you when the form is submitted
  3. Paperform features and pricing Checked 2026-09-22
    All pricing is in USD, and excludes sales taxes.
  4. Paperform: our story and team Checked 2026-09-22
    It was for a school holiday camp
  5. Diony McPherson: five years of Paperform Checked 2026-09-22
    Dean and I launching Paperform in Christmas of 2016.
  6. Paperform self-reported funding model Checked 2026-09-22
    never taken outside investment and funds its growth entirely from revenue.
  7. Getting Started with Paperform Checked 2026-09-22
    The form editor works like a text editor
  8. Brand image Checked 2026-09-22 · Brand reference
  9. Foundation Checked 2026-09-22 · Brand reference
    Co-founder Diony McPherson dates the product’s launch to Christmas 2016; this is not a verified incorporation date.
  10. Brand & positioning Checked 2026-09-22 · Brand reference
Maturity: Operating · 6 of 6 areas documented

Editorial assessment

Paperform reports funding its growth from revenue. This supports an operating business, without inferring its profitability or scale.

Paperform reports revenue-funded growth Checked 2026-09-22

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
startup.observe Directory coverage · Sources & method