Customer
Operations teams collecting requests or maintaining records in tools such as Airtable and HubSpot.
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Forms
Fillout
Forms that create and update records in existing business tools.
01 / Fillout
Input→Fillout→Outcome
Workflow illustration · product preview unavailable
01 / Fillout
Input→Fillout→Outcome
Workflow illustration · product preview unavailable
01 / Fillout
Input→Fillout→Outcome
Workflow illustration · product preview unavailable
The business
Problem
Collecting a response is only the first step when someone must then update a record, route a request or prepare a document.
Founders & origins
Fillout is the forms product of Zite. The company announced its rename from Fillout to Zite on March 9, 2026; the forms product retained the Fillout name.
The Next Chapter: Renaming to ZiteFillout launched as a form builder in 2022, then added scheduling, payments, approvals and document generation. In March 2026 the founders renamed the parent company Zite after expanding into AI-assisted app building; Fillout continues as its forms product.
Announcing Fillout 2.0 and the seed roundThe Next Chapter: Renaming to ZiteDominic Whyte
Co-founderPreviously worked in engineering and product at Retool; before that he founded Cheer, acquired by Retool in 2020.
Dominic Whyte: founder biographyAntony Toron
Co-founderCo-founded Fillout, which launched in 2022. The parent company became Zite in March 2026, while Fillout continued as its forms product.
Announcing Fillout 2.0 and the seed roundThe Next Chapter: Renaming to ZiteBrand & positioning
Fillout remains the forms product within Zite. Its March 2026 brand update reflects that relationship as the company expands into business app building.
Brand sourceCapital & ownership
The company then called Fillout, renamed Zite in 2026, announced a seed round on October 10, 2024. Its announcement names backers but does not disclose the amount. This is one documented historical round, not a complete financing history.
Announcing Fillout 2.0 and the seed roundThe Next Chapter: Renaming to ZiteSeed
Not disclosed in the announcementElad Gil, Nat Friedman, Cristina Cordova, Greg Rosen (Box Group), Gordon Ritter, David Apple, Lachy Groom, Liu Jiang, Dylan Field, Dennis Pilarinos, Jamie Cuffe, Steve Garrity, Eric Liu, Snir Kodesh, Mihika Kapoor, Steven Zhang, Christopher Talley, Hanseul Nam, Grant Rheingold, Ethan Daly, Vignesh Rajendran, Steve Wan, David Dworsky, Theodor Marcu, Prem Nair, Eleanor Dorfman, Ludwig Pettersson
Announcing Fillout 2.0 and the seed round
Announcement dates · Reported rounds in the reviewed sources; this is not a complete funding history.
Product distinctions
Native integrations can pull existing records into a form as well as send submitted data back to connected tools.
The Developer’s Case for Building Native IntegrationsLogin forms let respondents return to update existing submissions.
Fillout product pageForms can trigger Google Docs generation, extending intake into a finished document.
Fillout integrations
Sourced product choices; not a claim of uniqueness or a proven competitive moat.
Workflow
Documentation summary- 01
A form connects to the team’s existing tools.
- 02
Answers map to fields, with logic or workflows controlling the handoff.
- 03
Submissions create or update records and generate documents.
Features
Login forms are included on Starter and higher plans; they are not part of the free tier.
Fillout plans and pricingIntegrations can create or update HubSpot contacts and Salesforce records.
Fillout integrations guideForm submissions can generate Google Docs or fill and sign PDFs.
Fillout integrations guide
Product approach
Editorial analysisThe form connects data collection to operational work. Record updates and document generation extend the product beyond collecting responses.
Constraints
Integrations require reliable field mapping, permission handling and recovery when an update fails.
Sources 12 references
Company, founder and investor sources. Product claims are not independent testing; funding announcements do not establish revenue or profitability.
- Fillout product overview Checked 2026-09-22
Let respondents update their existing submissions with login forms.
- Fillout integrations guide Checked 2026-09-22
Generate custom Google Docs every time your form is completed.
- Fillout plans and pricing Checked 2026-09-22
No per-seat charges. Invite your whole company for free.
- Dominic Whyte: founder biography Checked 2026-09-22
He previously worked in engineering & product at Retool.
- The Next Chapter: Renaming to Zite Checked 2026-09-22
our company is now Zite.
- Announcing Fillout 2.0 and the seed round Checked 2026-09-22
we’re excited to announce our seed fundraising round.
- The Developer’s Case for Building Native Integrations Checked 2026-09-22
a native integration that can pull the data into your form
- Fillout product page Checked 2026-09-22
Let respondents update their existing submissions with login forms.
- Fillout integrations Checked 2026-09-22
Generate custom Google Docs every time your form is completed.
- Logo Checked 2026-09-22 · Brand reference
- Brand image Checked 2026-09-22 · Brand reference
- Brand & positioning Checked 2026-09-22 · Brand reference
Fillout’s founder account dates the forms product to 2022. Its parent company adopted the Zite name in March 2026.
Maturity: Operating · 6 of 6 areas documented
Editorial assessment
Fillout’s founder reports crossing 10,000 paying customers in March 2026. This supports customer adoption of the Fillout product; its parent company is now called Zite. The customer figure is company-reported.
Fillout: paying customers and parent-company rename Checked 2026-09-23
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewFillout plans and pricing Checked 2026-09-22 · Fillout integrations guide Checked 2026-09-22
- Product visualsSmart-form automation — vendor-published product view · Review and collaboration — vendor-published product view
- Founders & originsAnnouncing Fillout 2.0 and the seed round Checked 2026-09-22 · The Next Chapter: Renaming to Zite Checked 2026-09-22
- Business model & pricingFree: 1,000 responses/month and unlimited seats. Starter lists $15/month billed annually for 2,000 responses/month and login forms; branding removal is on Pro. Checked 2026-09-22
- Funding & ownershipAnnouncing Fillout 2.0 and the seed round Checked 2026-09-22 · The Next Chapter: Renaming to Zite Checked 2026-09-22
- Dated milestonesFillout’s founder account dates the forms product to 2022. Its parent company adopted the Zite name in March 2026. Checked 2026-09-22
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Related approaches
Editorial connections03 / Documint
Input→Documint→Outcome
Workflow illustration · product preview unavailable
Personalized PDFs generated from templates and connected data.
Document generation · Form data