Forms

Typeform

Founded · 2012 David Okuniev · Robert Muñoz
Website

Forms for feedback and leads, with paths that adapt to each response.

Founded 2012Origin source ↗Checked 2026-09-22
Product view

The business

Form buildersProductivityForm builderWorkflow automationMarketing & productBusinessesFreemiumSubscription

Customer

Marketing and product teams collecting leads, survey responses and customer feedback.

Problem

A generic questionnaire cannot always ask relevant follow-up questions or present the right next step for each respondent.

Founders & origins

Typeform was founded in 2012. In their founder account, David and Robert describe building a custom lead-generation form for a shared client, a Spanish toilet company. That client project became a prototype organized around one question at a time, natural language and mobile interaction.

A letter from cofounders David and RobertIndex Ventures: Typeform Secures $35 Million in Series B

Brand & positioning

Typeform’s brand page describes a cursor beside a form as its symbol, with black and white as the default palette for a canvas customers can brand themselves.

Brand source

Capital & ownership

Company and investor announcements document a $15 million Series A in 2015, a $35 million Series B in 2017 and a $135 million Series C in 2022. These are selected historical rounds; they do not establish a complete or current financing history.

Index Ventures: Typeform Secures $35 Million in Series BTypeform announces Series C funding

  1. Series C

    US$135 million

    Sofina, General Atlantic, Index Ventures, Point Nine Capital, Connect Ventures, Top Tier Capital Partners, GP Bullhound, Teamworthy Ventures, Trium Venture Partners

    Typeform announces Series C funding

  2. Series B

    US$35 million

    General Atlantic, Index Ventures, Point Nine, Connect Ventures

    Index Ventures: Typeform Secures $35 Million in Series B

Announcement dates · Reported rounds in the reviewed sources; this is not a complete funding history.

Product distinctions

  • Forms use one question per page, with compatible questions optionally grouped on a shared page.

    My first form

  • Earlier answers can appear in later questions, with respondent previews for both mobile and desktop layouts.

    My first form

  • The Free plan permits 10 responses per month across the account’s forms, providing a limited ongoing entry point before a paid subscription.

    Typeform Free plan

Sourced product choices; not a claim of uniqueness or a proven competitive moat.

Workflow

Documentation summary
  1. 01

    Questions, presentation and visual theme are configured in the editor.

  2. 02

    Branching and previous answers determine the respondent’s path.

  3. 03

    A link or embed collects responses for review.

Features

Product approach

Editorial analysis

A team configures and pays for the form; its customers or respondents complete it. Presentation and branching shape the experience of this second audience.

Constraints

Visual presentation alone does not establish higher completion rates or better answers; these outcomes depend on the questionnaire and its respondents.

Sources 12 references

Company, founder and investor sources. Product claims are not independent testing; funding announcements do not establish revenue or profitability.

  1. Typeform product overview Checked 2026-09-22
    Build forms that adapt to every respondent and then analyze your data for rich insights.
  2. Typeform: My first form Checked 2026-09-22
    However, you have the option to add multiple questions on the same page.
  3. Typeform plans and pricing Checked 2026-09-22
    100 responses/mo included
  4. A letter from cofounders David and Robert Checked 2026-09-22
    we were both running our separate design/web-dev agencies from a co-working space in Barcelona.
  5. Index Ventures: Typeform Secures $35 Million in Series B Checked 2026-09-22
    Typeform's last round was a $15m Series A in 2015, led by Index.
  6. Typeform announces Series C funding Checked 2026-09-22
    raised $135 million in Series C funding led by Sofina.
  7. My first form Checked 2026-09-22
    Switch between Mobile and Desktop view
  8. Typeform Free plan Checked 2026-09-22
    10 responses/month: Collect 10 responses per month across all your forms.
  9. Logo Checked 2026-09-22 · Brand reference
  10. Brand image Checked 2026-09-22 · Brand reference
  11. Foundation Checked 2026-09-22 · Brand reference
    The company’s About page identifies 2012 as its founding year.
  12. Brand & positioning Checked 2026-09-22 · Brand reference
Maturity: Established · 6 of 6 areas documented

Editorial assessment

Typeform reports serving over 150,000 businesses with an international team of over 250 employees, operating since 2012. Customer scale, organization and operating history support this editorial assessment; these are company claims.

Typeform: business adoption, team and operating history Checked 2026-09-23

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
startup.observe Directory coverage · Sources & method