Alfonso Lizárraga
FounderLooking for social problems to solve in LATAM through tech and product design.
Founder profile As recorded 2026-09-15
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Sales & marketing
Hilos
Platform for WhatsApp API that allows you Profile leads, automate follow-ups and integrate with your favorite tools to increase conversion. Hilos allows startups and SMBs to run their entire business on WhatsApp, without code. We focus specifically on letting businesses build apps within WhatsApp that integrate with other systems (CRMs, Database
Overview
Platform for WhatsApp API that allows you Profile leads, automate follow-ups and integrate with your favorite tools to increase conversion.
Hilos allows startups and SMBs to run their entire business on WhatsApp, without code. We focus specifically on letting businesses build apps within WhatsApp that integrate with other systems (CRMs, Databases, Payment providers, etc.).
Company description As recorded 2026-11-08
Founders & team
Previously Instatienda, Quid
Company history As recorded 2026-11-08
5team members reported
Source-reported As recorded 2026-09-15
Founded 2021 · Source
News & product activity
Cohort membership
500 Global 20222022
Original evidence ↗Cohort membership
Summer 2021Summer 2021
Original evidence ↗Sources & observations
Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedMexico City, CDMX, Mexico; Remote
Pricing evidenceA pricing page was detected
Maturity: Not assessed · 4 of 6 areas documented
Source-based assessment · automated evidence rules
The source reports an inactive or acquired company; current product identity needs review.
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-11-08
- Product visualsNot documented
- Founders & originsTeam information
- Business model & pricingPricing page detected on company website; plans not reviewed Checked 2026-11-11
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2022 (year only)
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed
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