Sales & marketing

Dench.com

Website
Founded 2025Origin source ↗Checked 2026-09-15

Overview

Dench: AI CRM + Full-Service Deployment

Most CRMs sell you software and hand you a 200-page setup guide. Dench is different. We're the only CRM that ships with an embedded team: we migrate your data, build your object schema, configure your integrations, train your people, and deploy AI agents that keep your pipeline clean without a Salesforce developer, a RevOps contractor, or a six-month implementation project.

From day one, our team works inside your stack. We pull your existing data out of HubSpot, Salesforce, or whatever spreadsheet graveyard you're currently using, and rebuild it properly in Dench. Custom objects, custom fields, automation rules, integration config across Gmail, Slack, Notion, GitHub, LinkedIn, and 50+ other tools. Everything set up the way your business actually works, not the way a generic CRM template assumes it does.

Then we train your team. Not a one-hour Zoom and a PDF. Real sessions that build CRM discipline: how to log activity consistently, how to keep data clean, how to use AI agents to do the repetitive work so your reps spend time selling instead of updating fields. Quarterly business reviews keep the system evolving as your pipeline grows.

The AI layer is what makes it permanent. Dench agents enrich leads automatically, move deals through stages based on real signals, draft outreach, log interactions, and flag hygiene issues before they compound. Your CRM stays accurate without someone babysitting it.

No implementation consultant invoice. No dedicated Salesforce admin headcount. No duct-taped automation stack. One engagement, everything included, starting at $1,500/month.

Company description As recorded 2026-11-08

Founders & team

Previously Merse, Merse Originals, Inc., Merse, Dench.com, Dench

Company history As recorded 2026-11-08

Mark Rachapoom

Founder/CEO

Co-Founder & CEO of Dench (dench.com); Founded Merse; Vercel AI Accelerator; Previously developed a top-ranking iOS app, reaching #3 on the App Store.

Founder profile As recorded 2026-09-15

Kumar Abhirup

Founder/CTO

Founder of Dench.com, formerly Merse. Worked alongside Naval Ravikant as engineer at Airchat. Sold my first company Beam (Substack for Texting) at the age of 16.

Founder profile As recorded 2026-09-15
6team members reported
Source-reported As recorded 2026-09-15

Founded 2025 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceA pricing page was detected
Maturity: Launched · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The company website offers product access through a trial, free start, app download, purchase, or onboarding with existing-account login. Customer adoption is not established by this evidence.

Company website: home Checked 2026-11-02

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Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed