Sales & marketing

FINNY AI

Website

FINNY is the AI-native organic growth engine for financial advisors, focused on helping them grow their practices Our goal is to empower financial advisors to reach the right potential clients at the right time, with the right message. We are building a world where anyone who wants financial advice can connect with the right advisor, while hel

Founded 2024Origin source ↗Checked 2026-09-15

Overview

FINNY is the AI-native organic growth engine for financial advisors, focused on helping them grow their practices

Our goal is to empower financial advisors to reach the right potential clients at the right time, with the right message. We are building a world where anyone who wants financial advice can connect with the right advisor, while helping advisors ensure organic growth, the most existential problem advisors face.

The organic growth process has historically been highly inefficient and full of noise. Advisors often waste 60+ hours of business development to convert 1 new client.

At FINNY, we are certain we can do better with AI. With our tool, advisors can:

- Identify prospects within their target niche, aggregating thousands of data points per lead

- Prioritize prospects based on their predicted likelihood of converting using F-Score, a score unique to each advisor and prospect pair

- Automate the outreach and meeting scheduling with their high priority prospects

In essence, FINNY does all the rote work for the advisors, letting them focus on what actually matters: the client relationship.

Company description As recorded 2026-11-08
LinkedIn Pricing About
Sales & marketingWorkflow automationBusinessesSmall businessesSubscription

Pricing

FINNY's basic pricing is $50 per month, plus 20bps on AUM from FINNY-sourced new clients.

Source-reported As recorded 2026-10-29

Founders & team

Eden Ovadia

Founder/CEO

Eden is the Co-founder and CEO of FINNY. She studied Software Eng. at McGill University with a focus on ML. Prior to starting FINNY, Eden was at BCG where she worked in Private Equity & Financial Services.

LinkedIn
Founder profile As recorded 2026-09-15

Theodore Janson

Founder/CTO

Theo is the co-founder and CTO at FINNY. Before FINNY, Theo worked as an applied ML engineer in an early Fintech startup, leading the development of statistical models and LLMs for automated financial analysis. He has also held research roles in LLM explainability and particle physics. Theo has degrees in electrical engineering and CS from Ecole Polytechnique (X) and McGill University.

LinkedIn
Founder profile As recorded 2026-09-15

Victoria Toli

Founder

Victoria is the co-founder and CPO of FINNY, an AI-driven growth engine for financial advisors. Before FINNY, she was a Product Manager at Uber, where she led growth and international expansion for Uber One. She holds a BS in Symbolic Systems, Artificial Intelligence from Stanford. Victoria grew up in Athens, Greece.

LinkedIn
Founder profile As recorded 2026-09-15
35team members reported
Source-reported As recorded 2026-09-15

Founded 2024 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedNew York City, NY, USA
Pricing evidenceA pricing page was detected
Maturity: Launched · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The company website offers product access through a trial, free start, app download, purchase, or onboarding with existing-account login. Customer adoption is not established by this evidence.

Company website: home Checked 2026-10-29 · Company website: home Checked 2026-10-29

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Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed
startup.observe Directory coverage · Sources & method