Food & hospitality

Zaplar

Website
Founded 2026Origin source ↗Checked 2026-09-15

Overview

Zaplar is the AI-native operating system for hotels.

Hotels run on legacy software and a fragmented tech stack. Zaplar replaces the entire hotel tech stack (PMS, POS, booking engine, etc) with one software that can handle hotel operations autonomously.

Learn more at https://zaplar.com

Company description As recorded 2026-11-08
LinkedIn About
Food & hospitalityIndustry softwareBusinessesMid marketSubscription

Product & workflow

It automates hotel operations across bookings, communication, events, and more, saving hotels hours of admin and allows staff to focus on the guest.

Source-reported As recorded 2026-11-02

Founders & team

Douglas Solberg

Founder/CEO

CEO of Zaplar. Previously studied physics and mathematics at the University of Chicago. At 14, I started a web development and cinematography business, with customers including some of the biggest brand in the Nordics, and has award-winning photographs. At 18, I started a nonprofit that built 30 solar systems in Tanzania. I also had a SWE internship at Newscoop and held an internship at the Becker Friedman Institute for Economics.

LinkedIn X
Founder profile As recorded 2026-09-15

Axel Andersson Lingbert

Founder/COO

Co-founder at Zaplar. Previously worked in hotels and restaurants; MSc engineering mathematics Lund Faculty of Engineering (LTH) dropout; co-led anti-money laundering (AML) and counter-terrorist financing (CTF) group at major Swedish bank.

LinkedIn
Founder profile As recorded 2026-09-15

Oscar Karlstromer

Founder

Founder at Zaplar. Previously Honors List at Stockholm School of Economics (dropout); founder of the Nordic's largest non-profit for middle school academic competitions (40k students, 13-person team); worked APAC B2B sales, leading projects with accounts >$1M AUD across Sydney and Singapore.

LinkedIn
Founder profile As recorded 2026-09-15

Jon Milles

Founder/CTO

Coding since 12 MSc computer science Lund Technical University (LTH) dropout Security Software Engineer at the largest cybersecurity firm in the Nordics at 17 part of first LTH Formula Student team to achieve autonomous driving.

LinkedIn X
Founder profile As recorded 2026-09-15
3team members reported
Source-reported As recorded 2026-09-15

Founded 2026 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedStockholm, Stockholm County, Sweden
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year
startup.observe Directory coverage · Sources & method