Retail ecommerce

MBX

Website

MBX (formerly Memebox) is a multi-brand beauty and personal care startup headquartered in San Francisco. The venture-backed company has raised over $190M in funding from prominent investors, including Formation 8 & Group, Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs. Memebox operates a portfolio of beaut

Founded 2012Origin source ↗Checked 2026-09-15

Overview

MBX (formerly Memebox) is a multi-brand beauty and personal care startup headquartered in San Francisco. The venture-backed company has raised over $190M in funding from prominent investors, including Formation 8 & Group, Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs. Memebox operates a portfolio of beauty and personal care brands that are co-developed with strategic partners like Sephora and Ulta, using data-driven insights to identify white space opportunities in the market. The company’s products are made in Korea, leveraging the latest K-beauty innovations in the formula, packaging, and speed-to-market. MBX has offices in San Francisco, Seoul, Shanghai, and Taipei, and its brands include Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni.

Company description As recorded 2026-11-08
LinkedIn
Retail ecommerceConsumersConsumerHardware sales

Founders & team

Previously Memebox

Company history As recorded 2026-11-08
150team members reported
Source-reported As recorded 2026-09-15

Founded 2012 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite unreachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The latest website check does not confirm this company’s website.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationdescriptive evidenceclassified market and modelsourced peoplesourced founding year
startup.observe Directory coverage · Sources & method