Sales & marketing

Minro

Website

Minro helps companies stay close to their users as they scale. Today, most startups have thousands of product events flowing through tools like PostHog, but still have no real understanding of who their users actually are, which users are quietly about to churn, or what outreach actually brings them back. Founders care deeply about their users,

Founded 2025Origin source ↗Checked 2026-09-15

Overview

Minro helps companies stay close to their users as they scale.

Today, most startups have thousands of product events flowing through tools like PostHog, but still have no real understanding of who their users actually are, which users are quietly about to churn, or what outreach actually brings them back. Founders care deeply about their users, but staying close to them becomes operationally impossible very quickly.

Minro plugs directly into a company’s analytics stack and turns product activity into living customer intelligence. We enrich every user with context like their company, role, LinkedIn/GitHub/Twitter, background, and likely use case, currently matching users to the correct online identity with ~80% accuracy starting from just name + email.

We then identify which users are most likely to churn based on behavioral patterns, persona similarity, and historical retention signals, and help founders proactively reach out before those users disappear. Minro drafts highly contextual founder-style outreach, tracks which conversations actually convert into retention, and continuously improves the system over time.

The result is a customer intelligence and retention layer that helps companies understand their users better, build stronger relationships, and reduce churn before it happens.

Company description As recorded 2026-11-08
LinkedIn
Sales & marketingAnalyticsBusinessesSmall businessesSubscription

Founders & team

Previously Iris

Company history As recorded 2026-11-08
2team members reported
Source-reported As recorded 2026-09-15

Founded 2025 · Source

Origins

We’re cousins who’ve been building things together since we were kids. Samika had already founded a company before Iris building scalable enterprise agents. Siddhant has been coding since he was 11 years old and loves building complex systems in the form of consumer applications (12 apps in production, 2500+ active users) Iris started as something we built for ourselves. We were constantly overwhelmed by scattered calendars, inboxes, and tasks and every “assistant” tool felt either too rigid or too dumb. So we decided to build one that actually understood us, combining the reliability of deterministic systems with the intuition of LLMs.

Founder account As recorded 2026-09-15

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The homepage contains prelaunch or closure language; availability needs review.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year
startup.observe Directory coverage · Sources & method