Sales & marketing

Unusual

Website
Founded 2024Origin source ↗Checked 2026-09-15

Overview

AI agents are the newest audience brands need to speak to, but go-to-market teams don't have the tools to understand how they form opinions or make decisions.

Unusual helps brands in the Fortune 100 and scale-ups like Change.org and Astronomer drive more sales and win more market share by shifting how AI models perceive their offerings.

We work closely with every brand to (1) identify the root cause of AI misperception, (2) align on marketing, sales, and product strategies that appeal to agents, and (3) build infrastructure and content that makes their strongest proof more legible to agents.

Our methodology centers on applying black-box interpretability techniques to AI agents like ChatGPT and Claude to understand how they form opinions about a brand and its competitors. Seeing the *why* behind each opinion gives us the ability to create targeted interventions that change them.

Company description As recorded 2026-11-08
LinkedIn
Sales & marketingAnalyticsBusinessesEnterpriseServices

Founders & team

Previously Aditto

Company history As recorded 2026-11-08

Will Jack

Founder/CEO

Unusual helps you change AI's mind about your brand to get more leads. Previously founded Remedy, a healthcare startup. MIT alum.

LinkedIn X
Founder profile As recorded 2026-09-15

Keller Maloney

Founder

Cofounder @ Unusual. Previously growth @ Gatsby. 15,000 cold call club. All american water polo player @ Princeton.

LinkedIn X
Founder profile As recorded 2026-09-15
4team members reported
Source-reported As recorded 2026-09-15

Founded 2024 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearrecent publishing observed
startup.observe Directory coverage · Sources & method