Sales & marketing

Upwave

Website
Founded 2012Origin source ↗Checked 2026-09-15

Overview

Upwave is the #1 marketing analytics platform for the world's biggest brand marketers.

Upwave's software shows marketers the impact and effectiveness of their brand investments. We use data science and machine learning to answer an age-old question: does brand advertising work?

Upwave's enterprise platform is used by the blue-chip marketers like Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, and dozens more.

Upwave was launched in Y Combinator and is a fast-growing, post-Series B growth-stage startup. We've raised from leading investors like Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures...plus many leading marketing tech Founders & CEOs.

The company is based in San Francisco.

Company description As recorded 2026-11-08
LinkedIn GitHub About
Sales & marketingAnalyticsBusinessesEnterpriseSubscription

Founders & team

Previously Survata

Company history As recorded 2026-11-08
50team members reported
Source-reported As recorded 2026-09-15

Founded 2012 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Operating · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The company website explicitly reports customer or user adoption. This is a source-based assessment of a company claim; scale and revenue are not independently verified.

Company website: home Checked 2026-09-23

Trusted by Brands, Agencies and Media Partners

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year
startup.observe Directory coverage · Sources & method