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HockeyStack is a B2B Revenue Data Platform that unifies marketing, product, and sales data across the entire customer lifecycle to serve as the Single Source of Truth (SSoT) for Go-To-Market (GTM) and Revenue Operations (RevOps) teams. The platform connects in-product behavior directly to commercial outcomes, attributing upsells, churn, and expansi
HockeyStack improves sales outcomes for B2B companies by helping them record and understand every interaction their customers have with their marketing, sales reps, CSMs, and products.
We map every customer touchpoint from ad impression to closed won and to upsell using our own tracking script and native integrations to the B2B GTM tech stack.
Building this source of truth allow us to give companies previously hidden insights that generate incremental revenue, such as:
- Deploy marketing budget: "Launch this ad campaign to this audience to generate $XM in pipeline"
- Target the right accounts with the right messaging: "These accounts have the highest likelihood to convert, put them on this email sequence"
- Convert more of the pipeline: “Pied Piper hasn't visited the site for 8 days; give Jim a phone call”
Co-Founder & CEO @ HockeyStack. I started learning to code as a child, started selling digital products online in my freshman year of high school in Turkey, went to the US for college & dropped out during my first quarter to build HockeyStack.
co-founder and cto
Founded 2022 · Source
Source-based assessment · automated evidence rules
The company website explicitly reports customer or user adoption. This is a source-based assessment of a company claim; scale and revenue are not independently verified.
Company website: about Checked 2026-09-23
Trusted by leading GTM teams of all sizes
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
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