Retail ecommerce

Mashgin

Website

Mashgin creates better retail experiences through visual automation. We’ve built a self-checkout kiosk that uses computer vision to scan multiple items without barcodes, reducing checkout time by 10x. We’re completely recreating the checkout experience in an industry that’s had little innovation in decades. Our clients see dramatic reduction

Founded 2014Origin source ↗Checked 2026-09-15

Overview

Mashgin creates better retail experiences through visual automation.

We’ve built a self-checkout kiosk that uses computer vision to scan multiple items without barcodes, reducing checkout time by 10x. We’re completely recreating the checkout experience in an industry that’s had little innovation in decades.

Our clients see dramatic reductions in lines and revenue increases of as much as 400% as a result.

Company description As recorded 2026-11-08

Founders & team

150team members reported
Source-reported As recorded 2026-09-15

Founded 2014 · Source

Origins

Back in the early 2010s, Mukul was hard at work helping Toyota determine how computers could use cameras to interpret and interact with the world. But Mukul had a problem - every day, he would go to get his lunch, and every day he’d spend most of that time (30-40 minutes) waiting in line in his corporate cafeteria. He decided to take a closer look at the issue and decided that computer vision could be the answer. After some initial testing, Mukul felt the idea was a big opportunity and flew to California to pitch his idea.There he reconnected with Abhinai, who was his classmate in the same dorm at IIT Delhi. He created an early demo that was so impressive that it convinced Abhinai to join him.Having worked in large companies and created some enormously successful projects, we were disheartened by the fact that when a project became successful, several people came in at the final stages to take credit. We decided to be founders and create a company that valued people’s contributions honestly and cut through the corporate bullshit.After successfully cold-calling head executives from some of the largest corporate cafeteria operators on the planet, we received many enthusiastic responses to our description of Mashgin’s Touchless Checkout System. He then set out to actually build it.After successfully building and demoing a Mashgin prototype to the YC team, Mashgin went from “project” to “company” over the course of the Winter 15 Batch.

Founder account As recorded 2026-09-15

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Operating · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The company website explicitly reports customer or user adoption. This is a source-based assessment of a company claim; scale and revenue are not independently verified.

Company website: home Checked 2026-09-16

Trusted by 40M+ monthly users

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearrecent publishing observed