Sales & marketing

Permutive

Website

As third-party identifiers like the cookie disappear, ad-tech breaks—targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts—privacy safe descriptions of users—which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data proce

Overview

As third-party identifiers like the cookie disappear, ad-tech breaks—targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts—privacy safe descriptions of users—which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.

Company description As recorded 2026-11-08
LinkedIn GitHub
Sales & marketingInfrastructureBusinessesEnterpriseSubscription

Founders & team

205team members reported
Source-reported As recorded 2026-09-15

News & product activity

Sources & observations

Entrepreneur First · Y Combinator

Profile depthverified profile
Website observationsite error
Last website check2026-11-11
Location · source statedLondon, England, United Kingdom
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The latest website check does not confirm this company’s website.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationdescriptive evidenceclassified market and modelsourced people
startup.observe Directory coverage · Sources & method