Ethan Kinnan
Founder/CEOAutomated every job I've ever had. Now automating conversion rate optimization at Sherpa.
Founder profile As recorded 2026-09-15
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Sales & marketing
Sherpa
Overview
Sherpa automatically optimizes websites for every human and every agent. For humans, Sherpa studies visitor behavior, builds better pages and flows, tests them on live traffic, and keeps what converts. For AI agents, Sherpa tests different agent-facing versions of the site until agents recommend the company more often.
Customers typically see a 15-20% lift in their primary conversion metric after using Sherpa for 30 days.
Company description As recorded 2026-11-08
Founders & team
Norbu Sonam
Founder/CTOCo-founder and CTO of Sherpa (YC P26): autonomous growth experiments that increase conversion for human and agent traffic. Previously built agent infrastructure at Lindy used in millions of tasks, ran 50+ growth experiments there, and tripled paywall conversion. Before that, shipped image generation in Microsoft Copilot to tens of millions of users and a Super Bowl audience.
Founder profile As recorded 2026-09-15
2team members reported
Source-reported As recorded 2026-09-15
Founded 2026 · Source
News & product activity
Cohort membership
Spring 2026Spring 2026
Original evidence ↗Sources & observations
Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceA pricing page was detected
Maturity: Not assessed · 4 of 6 areas documented
Source-based assessment · automated evidence rules
The latest capture is empty, blocked or a parked website.
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-11-11
- Product visualsNot documented
- Founders & originsTeam information
- Business model & pricingPricing page detected on company website; plans not reviewed Checked 2026-11-11
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2026 Q2 (quarter only)
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observedrecent publishing observed
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