Fintech payments

Instinct

Website

Capital allocation is becoming a more important part of individual economic life. Finance is moving toward a global, onchain, 24/7 future with thousands of markets trading at once. The asset management industry is built around the scarcity of financial expertise and the cost of organizing people around capital. Institutions cover global mar

Founded 2026Origin source ↗Checked 2026-09-15

Overview

Capital allocation is becoming a more important part of individual economic life.

Finance is moving toward a global, onchain, 24/7 future with thousands of markets trading at once.

The asset management industry is built around the scarcity of financial expertise and the cost of organizing people around capital.

Institutions cover global markets by employing analysts, researchers, and quants around the clock.

AI turns this organizational capacity into software.

Instinct is building the harness for this transition.

Instinct is a proactive team of agents that searches thousands of markets, investigates opportunities, and operates 24/7. The individual becomes the portfolio manager, Instinct becomes the investment firm operating around them.

As institutional advantages become widely accessible, the edge concentrates in each trader’s worldview, judgment, and bets.

The first one-person investment firm managing $1 billion will emerge within two years.

It will run on Instinct.

Company description As recorded 2026-11-08
LinkedIn
Fintech paymentsConsumer appConsumersConsumerTransaction fee

Founders & team

Previously Assonant

Company history As recorded 2026-11-08

Joon Won Song

Founder/CEO

Quantitative Developer @ Squarepoint Capital League of Legends Challenger (2000LP+) KR/EUW/NA server, for 10 years. EECS @ Imperial College London

LinkedIn X
Founder profile As recorded 2026-09-15
5team members reported
Source-reported As recorded 2026-09-15

Founded 2026 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The homepage contains prelaunch or closure language; availability needs review.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yeardocumentation observed
startup.observe Directory coverage · Sources & method