Healthcare

Bellabeat

Website

Founded in 2014, Bellabeat is a data-centered wellness femtech company behind some of the most fashionably designed tech-powered wellness products and one of the fastest-growing wellness subscription services for women. Throughout the years, Bellabeat built the go-to wellness brand with a compelling ecosystem of solutions and services focused on wo

Founded 2014Origin source ↗Checked 2026-09-15

Overview

Founded in 2014, Bellabeat is a data-centered wellness femtech company behind some of the most fashionably designed tech-powered wellness products and one of the fastest-growing wellness subscription services for women. Throughout the years, Bellabeat built the go-to wellness brand with a compelling ecosystem of solutions and services focused on women’s health. The success of the Leaf and Ivy wearables enabled the brand to expand to international markets and kickstart industry discussions on the importance of innovating in the design and development of tech products. Today, Bellabeat is leading the market shift with hyper-personalized holistic wellness offerings aligned with a women’s menstrual cycle.

Company description As recorded 2026-11-08
LinkedIn
HealthcareHardware deviceConsumersConsumerHardware sales

Founders & team

Urska Srsen

Founder/CCO

Urska Srsen is the co­founder and CCO of Bellabeat Inc. Urska is the detail­ obsessed execution force behind Bellabeat’s brand and products. In 2016 Urska was chosen by Forbes as the ambassador of the Technology field for their first European 30 under 30 list. She was nominated as best female entrepreneur in Croatia in 2016 by Veuve Clicquot and has also received the Jabolko Navdiha (Apple of Inspiration) award from the President of the Republic of Slovenia.

X
Founder profile As recorded 2026-09-15
134team members reported
Source-reported As recorded 2026-09-15

Founded 2014 · Source

Origins

The company was co-founded by Sandro, a developer, and Urska, a designer & sculptor. Our journey began with building remote patient monitoring systems for medical clinics. However, as the public health system was slow in adopting new technologies, we saw an opportunity in the consumer market. We never went into this with the idea of being founders per se, we just wanted to build things that will help women.

Founder account As recorded 2026-09-15

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationsite error
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The latest website check does not confirm this company’s website.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationdescriptive evidenceclassified market and modelsourced peoplesourced founding year
startup.observe Directory coverage · Sources & method