Data infrastructure

The Hog

Website
Founded 2025Origin source ↗Checked 2026-09-15

Overview

One API to search, enrich, and monitor the web.

An agent is only as good as the data it runs on. Most agents and GTM tools today are stuck pulling stale, fragmented data from a dozen different providers, which caps how good their output can ever be. We unify all of it behind one API.

One credit-based API covers people data, company data, web search, deep research, news, social signals, and web scraping. Multi-provider waterfall logic routes each call to the best source and falls back automatically, so you get one integration and one bill instead of stitching together Clay, Apollo, Exa, Tavily, and a handful of others.

We're building the data layer that agents and GTM teams plug into to find, understand, and reach their customers.

Company description As recorded 2026-11-08

Founders & team

Previously TheHog

Company history As recorded 2026-11-08

Hudson Liao

Founder/CEO

Hudson Liao is a growth operator with nearly 15 years in GTM and a 5× first growth and marketing hire. He took one startup from ~$900k to $7M+ ARR in 3 months, led another from two months of runway to profitability, and built repeatable playbooks across search, social, outbound, partnerships, and product-led motions. He is the GTM person you call when outcomes matter.

Founder profile As recorded 2026-09-15
2team members reported
Source-reported As recorded 2026-09-15

Founded 2025 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceA pricing page was detected
Maturity: Not assessed · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The homepage contains prelaunch or closure language; availability needs review.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed