Retail ecommerce

Miniswap

Website

Miniswap a marketplace for complex hobbies, starting with Warhammer. In hobbies as complex as Warhammer, finding what you want on general marketplaces is a huge pain. Filters don't work, free-form listings mean that products are regularly misidentified, and piles of counterfeit junk crowd search results. Miniswap saves hobbyists from this ch

Founded 2025Origin source ↗Checked 2026-09-15

Overview

Miniswap a marketplace for complex hobbies, starting with Warhammer.

In hobbies as complex as Warhammer, finding what you want on general marketplaces is a huge pain. Filters don't work, free-form listings mean that products are regularly misidentified, and piles of counterfeit junk crowd search results.

Miniswap saves hobbyists from this chaos with its catalogue of more than 20,000 unique miniatures. Sellers match their listings against Miniswap's catalogue giving buyers more information and structure as they shop.

The global market for tabletop games is estimated to be worth $20B in 2025 and Warhammer alone is projected to grow to $3B by 2030. By capturing the market in this untapped niche, Miniswap is strongly positioned to bringing greater transparency, simplicity, and connectivity into adjacent verticals.

Miniswap's founding team merges deep domain knowledge with elite programming expertise and years of experience in business consulting and startups. Co-founders Zak and Will met while studying together at Cambridge, bonded over their love of Warhammer and early modern history. They have been best friends ever since.

Company description As recorded 2026-11-08
LinkedIn
Retail ecommerceMarketplaceConsumersConsumerMarketplace

Founders & team

Previously Miniswap Technologies Inc.

Company history As recorded 2026-11-08

Zak Singh

Founder/CEO

Former Cambridge CS PhD. East Bay native. Lover of Warhammer and concatenative programming languages (in that order).

LinkedIn
Founder profile As recorded 2026-09-15

Will Hanna

Founder

Former strategy consultant/law student. Canadian. Lover of tabletop games and road cycling (in that order).

LinkedIn
Founder profile As recorded 2026-09-15
2team members reported
Source-reported As recorded 2026-09-15

Founded 2025 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationsite error
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The latest website check does not confirm this company’s website.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationdescriptive evidenceclassified market and modelsourced peoplesourced founding year
startup.observe Directory coverage · Sources & method