Sales & marketing

Lapis

Website
Founded 2025Origin source ↗Checked 2026-09-15

Overview

Lapis builds, launches, and scales paid ad campaigns for DTC and SaaS businesses.

Lapis agents handle every step of the paid ads journey: writing ad copy (headlines and descriptions), generating the static images used in ads, deploying campaigns across paid channels, creating a custom landing page for each ad, and feeding real user interaction data back into a self-improving ads engine that gets better every day.

With Lapis, businesses can rapidly iterate on ads and A/B test at scale, free from the human design and creative bottlenecks that slow teams down. Using Lapis, companies can quantitatively improve their paid ads performance by up to 20x.

Lapis is used by 1,500+ marketing teams and 30+ enterprises, from Fortune 500 businesses to fast growing DTC businesses, and supports 10 languages including English, Spanish, and Italian.

Company description As recorded 2026-11-08
LinkedIn GitHub Pricing
Sales & marketingAI agentBusinessesSubscription

Product & workflow

Lapis connects paid ad creation, ChatGPT campaigns, matched landing pages, experimentation, and performance learning in one operating system for paid growth.

Source-reported As recorded 2026-11-04

Founders & team

Varunram Ganesh

Founder/CEO

CEO of Lapis. Previously, I was Head of Growth at Warp (YC W23) where I built the sales and marketing functions from scratch and took Warp from 0 to $2.5M. I am an engineer and I did bitcoin research (wrote code) at the MIT Media Lab for two and a half years.

LinkedIn X
Founder profile As recorded 2026-09-15

Sai Surbehera

Founder/CTO

CTO at Lapis. Previously, I was an MLE at Walmart Tech where I built the recall and reranking algorithm for Walmart Search.

LinkedIn X
Founder profile As recorded 2026-09-15
5team members reported
Source-reported As recorded 2026-09-15

Founded 2025 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceA pricing page was detected
Maturity: Operating · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The company website explicitly reports customer or user adoption. This is a source-based assessment of a company claim; scale and revenue are not independently verified.

Company website: home Checked 2026-11-04

Trusted by Marketing Teams at

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed
startup.observe Directory coverage · Sources & method