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Trace is a workflow orchestration platform that gives agents shared context across systems and lets teams build visual processes combining AI and humans. It automatically identifies which tasks can be AI-automated and which need human input, so non-technical teams build and run workflows without engineering involvement.
Previously Trace AI
Co-founder and CEO of Trace. Former product manager at Copper, a digital asset custodian, where he delivered an institutional offering for State Street. Fintech background across hedge funds and scaleups as a data scientist. Built startups since 17 in retail tech, travel, and web3.
Co-founder and CTO of Trace. Former senior engineer at Deliveroo who built the grocery data-enrichment ML pipeline (millions of items, thousands of retailers). Multi-time founder; led backends in logistics and finance, and deployed workflow automation across engineering and ops.
Founded 2025 · Source
Source-based assessment · automated evidence rules
The company website explicitly reports customer or user adoption. This is a source-based assessment of a company claim; scale and revenue are not independently verified.
Company website: home Checked 2026-10-15
Trusted by teams operating at scale
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
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