Construction

Cactus

Website

HVAC, plumbing, roofing, and electrical companies spend $3K–$25K every month making the phone ring - then lose 10–20% of those leads to slow response times, missed calls, and zero follow-up. The revenue was already there. It just walked out the back door. Cactus closes that gap on both sides. Inbound: Every call answered in under 60 seconds,

Founded 2024Origin source ↗Checked 2026-09-15

Overview

HVAC, plumbing, roofing, and electrical companies spend $3K–$25K every month making the phone ring - then lose 10–20% of those leads to slow response times, missed calls, and zero follow-up. The revenue was already there. It just walked out the back door.

Cactus closes that gap on both sides.

Inbound: Every call answered in under 60 seconds, 24/7 qualified and booked directly into Housecall Pro, Jobber, FieldEdge, or ServiceTitan. No voicemails. No missed jobs.

Outbound: Warm leads, dormant customers, and unworked estimates get proactively contacted - driving repeat jobs, cross-sells, upsells, and referrals without adding headcount.

The result: 20–30% more jobs from the ad budget you're already spending.

What that looks like in practice:

→ Roofing company, NC | $299K collected in 10 weeks. $1.41M pipeline created. 199× ROI. $48K of that revenue came in after hours — while the office was closed.

→ Plumbing & HVAC company, UT | $180K confirmed revenue in 4 months. 90× ROI. 58% of captured leads came after hours — jobs that would have gone to voicemail now go straight into the CRM.

→ General contracting company | Grew from 11 jobs/month to 72 in a single month — 555% growth. $2.09M invoiced. $1.82M collected. Zero new hires.

→ Roofing & siding company | $228K pipeline in 75 days. 92% of calls converted to hot leads. $804K in net sales during the Cactus period. 49 spam calls filtered automatically — hours of staff time saved.

→ Commercial signage company | $398K pipeline generated in 10 weeks. 111× ROI on $3,597 invested. Grew from 0% to 30% share of total company pipeline in a single month.

If we don't add revenue, we don't stay. That's the only way this works.

The $150B home services industry is still running on voicemail and spreadsheets. We're building the system that changes that - one answered call at a time.

Company description As recorded 2026-11-08

Founders & team

Previously Cravd, Cactus, Cactus AI

Company history As recorded 2026-11-08

Ajith Govind

Founder/CEO

2x YC Founder. Entrepreneur at heart with computer science background. Building Cactus to empower every home service business in the world to succeed. Previously built Turing Labs W20, Series A raising over $20M. I collaborated closely with most of the Top 20 CPGs, including P&G, Unilever, Nestle, Kraft, Coca-Cola, Mars, and many others, delivering over $65M in impact. Personal motto: Never give up!

Founder profile As recorded 2026-09-15

Avinash Joshi

Founder/CTO

I'm a Rails programmer, a builder and love coding. I fell in love with computers at a very young age. Over the years I've shipped products across various programming languages and frameworks, including HTML+CSS, PHP, Python, Django, React, Angular, and Rails. From right-click save as HTML to left-click vibecoding, I've built it all! I have a simple mantra - "It’s Possible."

Founder profile As recorded 2026-09-15
2team members reported
Source-reported As recorded 2026-09-15

Founded 2024 · Source

Origins

Cactus was founded by two-time Y Combinator founders Ajith Govind and Avinash Joshi, who have spent their careers building technology to eliminate everyday operational bottlenecks. After working with hundreds of small business owners, they saw a common problem: time spent on administrative tasks was keeping great service providers from growing their businesses. They created Cactus to change that. Designed as an AI copilot for home service businesses, Cactus expands a company’s capacity without increasing headcount — helping owners scale faster, serve more customers, and operate with the efficiency of a much larger team. Founded by entrepreneurs, the mission is simple: to help home service businesses succeed and thrive, no matter their size. Cactus brings clarity, automation, and peace of mind to busy teams, removing daily bottlenecks so owners can focus on growth. From first call to booked job, Cactus delivers consistent, reliable experiences so businesses can win more work and build stronger customer relationships.

Founder account As recorded 2026-09-15

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearrecent publishing observed