Consumer services

HYBRD

Website
Founded 2024Origin source ↗Checked 2026-09-15

Overview

The mission of HYBRD is to take world-class coaching and make it universally available.

Health data has never been more abundant. GPS watches track pace and heart rate, wearables monitor sleep and recovery, and voice logging has made it easier than ever to capture weightlifting and HYROX.

And yet most athletes are still following static PDF plans they found online, or "adaptive" apps that fall apart the moment cross-training enters the picture.

Existing tools feel disappointing because they don’t actually know your goals and constraints, so they can’t do anything meaningful with the data they collect.

HYBRD can.

We aggregate your wearable data, fill the gaps with a simple AI logger, and use that complete picture to build personalized training programs from the best coaches in the world, like Alex Viada, who coined the term "hybrid athlete."

From there, the HYBRD agent keeps you on track, adjusting your schedule around weather, travel, and fatigue as you progress. Everything you'd get from a $500/month coach, at a 50x lower price.

Founded in 2024 by WHOOP and AWS alumni, HYBRD is built by hybrid athletes. Join us for a workout every Monday morning in San Francisco and Boston.

Company description As recorded 2026-11-08
LinkedIn
Consumer servicesCopilot & assistantConsumersConsumerSubscription

Founders & team

Ben Katz

Founder/CEO

Co-Founder & CEO of HYBRD. Led growth at WHOOP. VP for fitness portfolio at Appex (mobile app roll-up). Ironman + ultra finisher, but weightlifter at heart.

LinkedIn X
Founder profile As recorded 2026-09-15

Matt Ruiters

Founder/CTO

🇿🇦 Co-founder & CTO of HYBRD. Former senior software engineer and “bar-raiser” at AWS. Ironman 70.3 x2, HYROX athlete, junior US national rugby team. Claude Coach in my spare time.

LinkedIn X
Founder profile As recorded 2026-09-15

Caroline "Shoe" Shoemaker

Founder

Co-founder & COO of HYBRD. First analytics team hire at WHOOP, VP for productivity portfolio at Appex (mobile app roll-up company). Ironman and HYROX athlete, former competitive swimmer. On a mission to #BeatTheBoys .

LinkedIn
Founder profile As recorded 2026-09-15

Mats Terwiesch

Founder/CPO

Co-founder of HYBRD. Led core product teams at WHOOP while training on the US national rowing team. Previously published health + AI research at Harvard.

LinkedIn
Founder profile As recorded 2026-09-15
5team members reported
Source-reported As recorded 2026-09-15

Founded 2024 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedBoston, MA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Launched · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The company website offers product access through a trial, free start, app download, purchase, or onboarding with existing-account login. Customer adoption is not established by this evidence.

Company website: home Checked 2026-10-21

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Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yeardocumentation observedrecent publishing observed
startup.observe Directory coverage · Sources & method