Accounting finance ops

Afternoon.co

Website

Afternoon.co empowers founders to make better business decisions with real time financial metrics. We pair managed AI bookkeeping and tax services, to reduce administrative burden on founders. Accountants struggle serving 4 million+ of ecommerce brands & startups in the US, because of complexity in sales tax, multiple sales channels and invento

Founded 2024Origin source ↗Checked 2026-09-15

Overview

Afternoon.co empowers founders to make better business decisions with real time financial metrics. We pair managed AI bookkeeping and tax services, to reduce administrative burden on founders.

Accountants struggle serving 4 million+ of ecommerce brands & startups in the US, because of complexity in sales tax, multiple sales channels and inventory management. We automate a large portion of bookkeeping by integrating with their sales and inventory systems, so founders can spend less time doing admin work.

Company description As recorded 2026-11-08

Founders & team

Previously Hedron, Afternoon

Company history As recorded 2026-11-08

Roman Zubenko

Founder/CEO

Roman is the CEO of Afternoon.co. Previously he was a Growth PM at Notion, and PM & engineer at Gusto. At Gusto he led the launch of personal finance products, and was an engineer for accounting products.

Founder profile As recorded 2026-09-15

Benjamin Paik

Founder/CPO

Ben is a co-founder of Afternoon.co. Previously, he was at Brex, where he launched an FP&A product line. Prior to that, he spent eight years at Gusto, where he introduced an embedded payroll product, launched international payroll capabilities, and led the payments team managing billions of dollars.

Founder profile As recorded 2026-09-15
4team members reported
Source-reported As recorded 2026-09-15

Founded 2024 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedNew York City, NY, USA
Pricing evidenceA pricing page was detected
Maturity: Not assessed · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The captured homepage does not clearly identify the listed business.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observedrecent publishing observed