Banking lending

Finosu

Website
Founded 2024Origin source ↗Checked 2026-09-15

Overview

Hi - Mark and Gab here!

We met while working at Alt, a marketplace for collectibles, where we built a $200 million specialty finance business line. At Alt, we faced the complex challenges that come with servicing consumer loans. We spent countless hours and resources developing internal tools to manage loan payments, communicate with borrowers, and keep track of loan performance—all while ensuring a positive experience for our customers.

However, after dealing with the headaches of manual data entry, fragmented systems, delayed payments, lack of personalized borrower engagement, and the stress of maintaining accurate records, we knew there had to be a better way to service consumer loans.

So, we started Finosu to build the servicer we wish we had—an AI-powered consumer loan servicer designed to streamline and enhance every aspect of the loan servicing process.

Our mission is to transform loan servicing into a seamless, efficient, and customer-centric experience.

The operational cost of servicing loans reaches into the tens of billions a year and that is money out of the pocket of lenders, borrowers, investors, and ultimately the consumers as a cost of doing business – we are changing that.

Company description As recorded 2026-11-08
LinkedIn
Banking lendingIndustry softwareBusinessesEnterpriseSubscription

Founders & team

Previously Cedar Star

Company history As recorded 2026-11-08

Mark Ricciardi

Founder/CEO

Started in finance as a special situations private credit investor and then moved to tech to build productized credit instruments.

LinkedIn
Founder profile As recorded 2026-09-15

Gabriel Vincent Kho

Founder/CTO

Stanford grad. Ex-Flexport. AI consultant (not currently because I'm working on my own start-up). I'm currently working on fixing the problems I faced in the credit space while working at Alt.

LinkedIn X
Founder profile As recorded 2026-09-15
7team members reported
Source-reported As recorded 2026-09-15

Founded 2024 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedNew York City, NY, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year
startup.observe Directory coverage · Sources & method