Retail ecommerce

Celery

Website

Celery emerged from Y Combinator in 2012 with one goal: to help you sell your great ideas, better. Filling a void in e-commerce, Celery has become the single-stop for innovative brands – large and small – to take pre-orders, crowdfund independently, and to continue selling before and after items are in-stock. Today, Celery has helped thousands of b

Overview

Celery emerged from Y Combinator in 2012 with one goal: to help you sell your great ideas, better. Filling a void in e-commerce, Celery has become the single-stop for innovative brands – large and small – to take pre-orders, crowdfund independently, and to continue selling before and after items are in-stock. Today, Celery has helped thousands of businesses launch their way by providing the tools to crowdfund and pre-sell independently.

Celery is founded by a team crowdfunding and e-commerce experts and alums from MIT, Stanford, Groupon, LinkedIn and Foursquare, and is venture-backed by Y Combinator, General Catalyst, Elementum Ventures, Max Levchin, SV Angel, and other top investors.

Company description As recorded 2026-11-08
Retail ecommerceWorkflow automationBusinessesSmall businessesTransaction fee

Founders & team

Previously Airbrite, Airbrite, Inc.

Company history As recorded 2026-11-08

Peter Shih

Founder/CTO

VP Engineering and repeat technical founder who takes products from 0→1 and then scales teams, systems, and processes. Experience across mobile, social, payments, commerce, media, supply chain, and healthcare. Hands-on early in architecture and code; post–product–market fit, focused on org design, hiring, execution, and cross-functional leadership.

LinkedIn
Founder profile As recorded 2026-09-15
11team members reported
Source-reported As recorded 2026-09-15

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationsite error
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The source reports an inactive or acquired company; current product identity needs review.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationdescriptive evidenceclassified market and modelsourced people
startup.observe Directory coverage · Sources & method