Retail ecommerce

Margin

Website
Founded 2023Origin source ↗Checked 2026-11-12

Overview

Margin is empowering beer, wine & liquor stores with amazing technology. We bring enterprise-level sophistication to liquor retailers, giving them one integrated operating system for every part of their business. We increase profits for liquor stores who have been underserved by technology.

Company description As recorded 2026-11-08
LinkedIn
Retail ecommerceIndustry softwareBusinessesSmall businessesSubscription

Founders & team

Previously Transformity

Company history As recorded 2026-11-08

Param Bidja

Founder

Co-founder and CEO @ Transformity. Previously senior engineer at AWS. Love my parents so much that I'm building a company for them :)

LinkedIn X
Founder profile As recorded 2026-11-12

Jay Patel

Founder

Co-Founder and CTO @ Transformity. Ex-Software Engineer at Amazon. Owner of multiple retail businesses. Active GitHub Contributor.

LinkedIn
Founder profile As recorded 2026-11-12
10team members reported
Source-reported As recorded 2026-11-12

Founded 2023 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedNew York City, NY, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The latest capture is empty, blocked or a parked website.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year
startup.observe Directory coverage · Sources & method