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Subsets is the leading lifecycle growth platform for consumer subscription teams. We are building the AI decisioning layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engi
Subsets is the leading lifecycle growth platform for consumer subscription teams.
We are building the AI decisioning layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support.
Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst.
Subsets has raised $6.1m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen.
Martin is the co-founder and CEO of Subsets (S23). Previously worked in management consulting helping large organizations scale AI initiatives across different business functions and industries. Holds an MSc in Mathematical modeling from The Technical University of Denmark.
Oliver is the co-founder and CTO of Subsets.com (S23).
Co-Founder @ Subsets.
Founded 2023 · Source
Source-based assessment · automated evidence rules
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Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
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