Having access to timely, reliable sales data is essential to building and maintaining our forecast, which in turn allows us to make critical production and purchasing decisions."
Source-reported As recorded 2026-09-16
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Retail ecommerce
Muffin Data
Overview
Muffin Data is a turnkey data platform and reporting solution for consumer packaged goods (CPG) brands. We combine proprietary data sets with automated ingestion from industry-specific data sources to provide a clear and unified view of in-store sales performance, product distribution, and supply chain health.
Company description As recorded 2026-11-08
Product & workflow
Founders & team
Previously Muffin
Company history As recorded 2026-11-08
Andres Recalde
FounderCo-founder at Muffin Data working to provide analytics solutions for leading Food & Beverage brands. Formerly at Banza, Gopuff, La Colombe, and RJMetrics.
Founder profile As recorded 2026-09-15
Sal Calvo
FounderCo-founder at Muffin Data building the single source of truth for CPG brands. Formerly at WhatsApp, Facebook, Stanford MS&E, RJMetrics. Talk to me about data warehousing + product growth.
Founder profile As recorded 2026-09-15
2team members reported
Source-reported As recorded 2026-09-15
Founded 2022 · Source
News & product activity
Cohort membership
Winter 2023Winter 2023
Original evidence ↗Sources & observations
Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedNot documented
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented
Source-based assessment · automated evidence rules
The source reports an inactive or acquired company; current product identity needs review.
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-11-08
- Product visualsNot documented
- Founders & originsTeam information
- Business model & pricingNot documented
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2023 Q1 (quarter only)
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year
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