Healthcare

Loula

Website

Loula is a software platform and national provider network for independent birth & postpartum doulas to boost their practices by accepting health insurance. Doulas typically operate outside of the traditional healthcare system and face an enormous learning curve and administrative burden when trying to accept insurance. This is why we created Loula

Founded 2022Origin source ↗Checked 2026-09-15

Overview

Loula is a software platform and national provider network for independent birth & postpartum doulas to boost their practices by accepting health insurance. Doulas typically operate outside of the traditional healthcare system and face an enormous learning curve and administrative burden when trying to accept insurance. This is why we created Loula. Starting with doulas in California, Loula handles their credentialing, contracting, and revenue cycle management so that they can focus on delivering the best quality care to their clients.

Company description As recorded 2026-11-08
LinkedIn
HealthcareWorkflow automationBusinessesSmall businessesServices

Founders & team

Previously Onu

Company history As recorded 2026-11-08

Lindsey Redd

Founder

CEO @ Loula I'm a Brooklyn-based health tech nerd and former software engineer, obsessed with empowering independent perinatal healthcare providers (think doulas, midwives, and lactation consultants) and making their services more accessible to those who need it most. Prior to starting Loula, I studied CS at Stanford and was a software engineer at Lyft and Stripe. When I'm not working on Loula, I'm throwing pottery, riding my bike, watching tv, or decorating my apartment :)

LinkedIn X
Founder profile As recorded 2026-09-15
7team members reported
Source-reported As recorded 2026-09-15

Founded 2022 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedNew York City, NY, USA
Pricing evidenceNo pricing page confirmed
Maturity: Launched · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The company website offers product access through a trial, free start, app download, purchase, or onboarding with existing-account login. Customer adoption is not established by this evidence.

Company website: home Checked 2026-09-16 · Company website: home Checked 2026-09-16

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Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearrecent publishing observed
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