Sales & marketing

Superbar

Website
Founded 2021Origin source ↗Checked 2026-09-15

Overview

Superbar instantly answers questions on your website and drives conversions 24/7.
It's like having a top salesperson on every page.

Company description As recorded 2026-11-08
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Founders & team

Previously Caddie, Caddie AI, Superbar (Formerly Caddie)

Company history As recorded 2026-11-08

Alan Nowogrodski

Founder

Alan is the Founder and CEO of Superb. He previously was a Head of Product for the payments and mobile business at FreshBooks. He started as a PM and built the unit from $0 to $30M+ in annual revenue in under 5 years. Alan later joined NinjaCat as a VP of Product Management and member of the executive team. He took additional responsibilities as VP of Marketing and VP of Engineering Operations. He started his career by building a web development company in the early 2000s while in high school.

LinkedIn
Founder profile As recorded 2026-09-15
7team members reported
Source-reported As recorded 2026-09-15

Founded 2021 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedToronto, ON, Canada; Remote
Pricing evidenceA pricing page was detected
Maturity: Not assessed · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed
startup.observe Directory coverage · Sources & method