Gaming

Novig

Website
Founded 2021Origin source ↗Checked 2026-09-15

Overview

Novig is building America's #1 sports prediction market. Founded by Jacob Fortinsky and Kelechi Ukah, we are the only platform to offer commission-free sports trading. We deliver better pricing, full transparency, and a more efficient market structure for users by eliminating the traditional sportsbook model.

Backed by the best - Novig has raised over $100M from some of Silicon Valley’s top investors including Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana.

Company description As recorded 2026-11-08

Founders & team

Jacob Fortinsky

Founder

Jacob is the founder and CEO of Novig. He has experience in investment banking, legislative research, and financial trading. Jacob’s also been a sharp sports bettor for years, and after getting banned from sportsbooks for being profitable and growing frustrated by the inefficiency and discrimination that plague the industry, he set out to build a public betting exchange.

Founder profile As recorded 2026-09-15
55team members reported
Source-reported As recorded 2026-09-15

Founded 2021 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedNew York City, NY, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The latest capture is empty, blocked or a parked website.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year