Consumer services

Lovage

Website
Founded 2020Origin source ↗Checked 2026-09-15

Overview

Lovage helps barbers and stylists fill empty appointment slots and get more clients.

Beauty professionals frequently have gaps in their schedules due to cancellations, no-shows, and uneven demand. Lovage turns that unused availability into booked appointments.

We integrate with booking systems to detect open slots, generate on-brand content, and distribute it to channels like Instagram where clients can instantly book.

The result is more bookings, higher utilization, and increased revenue without relying on ads or manual marketing.

Company description As recorded 2026-11-08

Founders & team

Previously Lovage Labs

Company history As recorded 2026-11-08

Austin Petersen

Founder

Austin Petersen is the co-founder and Chief Executive Officer of Lovage. Austin leads Lovage in sales and product strategy initiatives. Previously he has held positions in business development and software engineering throughout his time attending Brigham Young University in Provo, Utah. Austin previously studied Mandarin Chinese and Mathematics at Brigham Young University.

Founder profile As recorded 2026-09-15

Robert Hinckley

Founder

Robert Hinckley is the co-founder and co-CTO of Lovage. Robert leads full-stack development at Lovage and builds and designs the cloud infrastructure, onboarding pipeline, dashboard, and mobile application products of Lovage’s tech stack. Previously, Robert ran a custom software consulting company with Lovage’s co-founder Alex Steffen and studied Computer Science at Brigham Young University. He grew up in Idaho and learned to speak Mandarin while volunteering with Lovage’s co-founders.

Founder profile As recorded 2026-09-15

Alexander Steffen

Founder

Alexander Steffen is the co-founder and Co-CTO of Lovage Labs. Alexander leads software development and design for all of Lovage’s phone products and cloud services. Previously Alexander was studying Electrical Engineering and researching Electro-Holography at Brigham Young University in Provo, Utah. Before working at Lovage Alexander started a software consulting company with Robert Hinckley called OmniTech.

Founder profile As recorded 2026-09-15
3team members reported
Source-reported As recorded 2026-09-15

Founded 2020 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedOrem, UT, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The source reports an inactive or acquired company; current product identity needs review.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year