Food & hospitality

Bobidi

Website
Founded 2021Origin source ↗Checked 2026-09-15

Overview

Bobidi runs Upswell, a platform that brings new guests to local restaurants and helps turn them into regulars.

We transform restaurants’ promotional videos on social media into engaging quiz campaigns based on the video content. Winners receive cash rewards that can be redeemed at the restaurants.

Company description As recorded 2026-11-08
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Food & hospitalityWorkflow automationBusinessesSmall businessesSubscription

Founders & team

Previously Bobidi, Inc.

Company history As recorded 2026-11-08

Jeong-Suh Choi

Founder

Jeong-Suh Choi is the co-founder, CEO of Bobidi. Choi drives Bobidi's vision to build the world where every AI in the world is helpful for everybody, and sets the strategy to accomplish the mission of making every data bit meaningful for people. Choi dedicated the first half of his career working on multiple startups (sold the last one), and the second half in big tech companies (eBay and Facebook) as Product Manager. Originally from Seoul, Korea, living in the Bay Area.

LinkedIn
Founder profile As recorded 2026-09-15
7team members reported
Source-reported As recorded 2026-09-15

Founded 2021 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year
startup.observe Directory coverage · Sources & method