Nikolas Huebecker
FounderBuilding software that sets a new standard for service on the internet. Previously founded Onward (S23) and led the product team at Midjourney.
Founder profile As recorded 2026-10-05
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Business
Lapel
Overview
Lapel is bringing hospitality to the internet.
Great service means knowing your customers and making every interaction count. Online, that gets harder as a company grows. Customer context is scattered across systems, leaving teams to piece it together.
Lapel unifies that data into a real-time picture of every account and helps teams turn what they know into coordinated action across the customer journey. The result is faster decisions, more proactive service, and interactions that feel personal at scale. We call it hospitality at scale.
Learn more at lapel.com.
Company description As recorded 2026-11-08
Founders & team
Previously Echo Exploration Company, Inc., Echo Exploration Co.
Company history As recorded 2026-11-08
Coleman Oates
FounderBuilding software that sets a new standard for service on the internet. Previously founded Onward (S23) and scaled hospitality at Chick-fil-A.
Founder profile As recorded 2026-10-05
15team members reported
Source-reported As recorded 2026-10-05
Founded 2025 · Source
News & product activity
Cohort membership
Spring 2025Spring 2025
Original evidence ↗Sources & observations
Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented
Source-based assessment · automated evidence rules
The retained text does not establish product availability or customer use.
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-11-11
- Product visualsNot documented
- Founders & originsTeam information
- Business model & pricingNot documented
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2025 Q2 (quarter only)
independent websitesource corroborationreachable websitedescriptive evidencesourced peoplesourced founding year