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Liv Labs (@livlabsfitness) is a US-based, Y Combinator-backed women's wellness innovator. Some 78 million American women live with pelvic floor weakness and 31M worry daily about leaking. Liv Labs now sells the patented Pippa® Resistance Spring to boost a healthy user's pelvic floor fitness during exercise, when it matters most.
Pippa inventor, Carly Price, reimagined the humble pillow for Casper and has 45 patents to her name. Company CEO, Melody Roberts, incubated digital service experiences now scaling globally at McDonald's and Panera. Pippa development was substantially funded by non-dilutive SBIR grants from NIH, NSF, and State of Illinois, based on stellar product effectiveness data and user feedback like, "With this, surgery is off the table."
Previously Liv Labs Inc.
Melody is a career innovator of consumer conveniences. She is an optimist with a lifelong passion for improving daily life through better, more affordable products and services. Formerly: Panera, McDonald's, IDEO, Smart Design, Cooper-Hewitt. Education: Illinois Tech (MDes) and Yale University (BA). Colorado native.
Highly accomplished innovation leader and champion of human-centered design, with a passion for creating delightful products, services, and brand experiences. Has a proven track record of using insight-driven processes to uncover opportunities, drive concept generation and prototyping, and bring award-winning, iconic, useful, and beautiful consumer products and experiences to market.
Founded 2017 · Source
Source-based assessment · automated evidence rules
The company website offers product access through a trial, free start, app download, purchase, or onboarding with existing-account login. Customer adoption is not established by this evidence.
Company website: home Checked 2026-09-16
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Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
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