Social community

Deluux

Website

Overview

Deluux aims to become distributed Facebook, or inverted Ning, by relocating the center of people's online identities to their websites, which exist outside of any one social network. The service will facilitate the distribution of personalized content around the web and help drive traffic to websites. It has yet to launch.

Company description As recorded 2026-11-08
Social communityCommunity networkConsumersConsumer

Founders & team

Paul McKellar

Founder

mostly LP in funds, some angel investments, past: social media, payments (square/block), social publishing

X
Founder profile As recorded 2026-09-15

Philipp Pfeiffenberger

Founder

Co-founded a decentralized social network (Deluux), then led photosharing and mobile games at Slide. Most recently working on anti-fraud, security, privacy, and AI at Google.

LinkedIn
Founder profile As recorded 2026-09-15
2team members reported
Source-reported As recorded 2026-09-15

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite unreachable
Last website check2026-11-11
Location · source statedAtlanta, GA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The source reports an inactive or acquired company; current product identity needs review.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationdescriptive evidenceclassified market and modelsourced people
startup.observe Directory coverage · Sources & method