Retail ecommerce

Chari

Website
Founded 2020Origin source ↗Checked 2026-09-15

Overview

Chari is an e-commerce and fintech app for traditional retailers in French-Speaking Africa allowing them to order any consumer goods they sell and get delivered for free in less than 24 hours.

Chari is also a financial services provider for these retailers, offering them microloans

.

Company description As recorded 2026-11-08

Founders & team

Previously Chari Co.

Company history As recorded 2026-11-08

Ismael Belkhayat

Founder

Moroccan born & raised. Went to a french High School in Rabat Morocco, then left Morocco to go to University in Europe and the US. I studied and lived in Paris, London, Madrid and Ithaca. I started my career working as a consultant for the Boston Consulting Group and then left after 3 years to become a tech entrepreneur in Casablanca Morocco.

Founder profile As recorded 2026-09-15

Sophia Alj

Founder

I am a tech entrepreneur, co-founder & COO of Chari.co. I am an ex-McKinsey consultant with a passion for digital transformations. I am the mom of 2: Malyk & Leyla, 3 and 2 years old. I am a triathlete & skydiver.

Founder profile As recorded 2026-09-15
100team members reported
Source-reported As recorded 2026-09-15

Founded 2020 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedCasablanca, Casablanca-Settat, Morocco
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year