Ahana Banerjee
FounderSkincare enthusiast and Imperial College London Physics grad
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On the surface, Clear is a free mobile app where consumers track routines, products and selfies, get brand-agnostic recommendations, and learn from others in the community. Underneath, we’re building a vertically focused AI/data platform that helps consumers, clinicians, and brands understand what actually works, for whom, and why.
The skincare industry is worth over $200B globally, yet it still runs largely on guesswork: consumers waste money on trial-and-error, brands lack real-world evidence, and dermatologists have limited visibility into day-to-day product use and outcomes.
Clear is brand-agnostic, data-rich, and community-driven. Every routine log, product review, and progress update helps create a unique longitudinal dataset across skin concerns, routines, and outcomes - powering better decisions for users and better innovation for the wider industry.
We were the 2022 L’Oréal Beauty Tech for Good winners, have been recognised by Beiersdorf, and have been featured multiple times by Apple, including App of the Day and Best New Apps.
Previously Quill, haut
Skincare enthusiast and Imperial College London Physics grad
Founded 2021 · Source
Clear's journey traces back to my own experiences and passion for technology and skincare. As I transitioned from studying physics at Imperial College London to delving into tech, finance and startups, I encountered a personal struggle with skin issues (cystic acne) that persisted for over a decade. I had tried everything; from diets, to medications, to products to try and improve my skin, but had great trouble in identifying if what I was trying was actually working. Having turned to online social media skincare communities for support, I knew I wasn’t alone. So, this struggle, coupled with a genuine desire to help others navigate their skincare journeys with confidence, ignited the idea behind Clear; an app that helped people to track their skincare routine, skin progress, access a community of like-minded individuals on a similar journey, and get data-driven, unbiased product recommendations.The vision was not only to provide users with personalized skincare recommendations but also to fuel innovation in the industry, enabling brands to create more effective product formulations. My personal connection to the mission, being my own customer, fueled my decision to become a founder. Clear is more than a company; it's a commitment to revolutionizing skincare and empowering individuals on their path to healthier skin.
Source-based assessment · automated evidence rules
The retained text does not establish product availability or customer use.
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.