Retail ecommerce

FitHub

Website
Founded 2017Origin source ↗Checked 2026-09-15

Overview

FitHub is an online supermarket specialized in healthy products, currently operating in Colombia. We have a healthy and eco-friendly sourcing criteria for every product we offer. We are like Good Eggs for LATAM.

Company description As recorded 2026-11-08

Founders & team

Cristina Char

Founder

Business Administrador with a Master in Managment and Master in Visual and Digital Media from IE Business School. Experience in marketing of mass consumptions products, retail and non-profit organizations.

Founder profile As recorded 2026-09-15

Andrés Iriarte

Founder

BA in International Business and BS in Sciences of Management Always curious about how things work and what makes people tick. Expert in operations, automation, BI and business development. I believe that the only reason we're in this world is to evolve through the service for others.

Founder profile As recorded 2026-09-15

Alex Ramírez

Founder

Mexican Software Engineer with over +15 years of experience working with top tech teams in leading LATAM companies

Founder profile As recorded 2026-09-15
60team members reported
Source-reported As recorded 2026-09-15

Founded 2017 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedBarranquilla, Atlantico, Colombia
Pricing evidenceA pricing page was detected
Maturity: Not assessed · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed