Anna Matalon
FounderEntrepreneurship, product & design
Founder profile As recorded 2026-09-15
Browser storage is unavailable. Keep this page open and export your collection before leaving.
Fintech payments
Purpose Finance
Overview
We help our users align their money with their values by giving actionable environmental, social and governance data about the companies that they shop at. And we keep it fun with perks and rewards.
Company description As recorded 2026-11-08
Founders & team
Previously Purpose
Company history As recorded 2026-11-08
Jon Sheller
FounderPersonal: I like bikes and beers and baking and board games. And skiing and hiking and sailing and running. I've lived all over the place. Grew up in Iowa, then lived in Seattle then Paraguay then Pittsburgh then Portugal then San Francisco. Professional: Microsoft > Peace Corps Paraguay > WhatsApp > Purpose
Founder profile As recorded 2026-09-15
Brendan Tobin
FounderPersonal: I love to travel and volunteer in my spare time. Professional: Samsung > Credit Karma > Figure > Purpose + Treasurer at SOMA West Community Benefit District
Founder profile As recorded 2026-09-15
3team members reported
Source-reported As recorded 2026-09-15
Founded 2020 · Source
News & product activity
Cohort membership
Winter 2021Winter 2021
Original evidence ↗Sources & observations
Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSan Francisco, CA, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented
Source-based assessment · automated evidence rules
The source reports an inactive or acquired company; current product identity needs review.
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-11-08
- Product visualsNot documented
- Founders & originsTeam information
- Business model & pricingNot documented
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2021 Q1 (quarter only)
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year
Similar businesses
Arbital lets you trade perps, memes, stocks, and run market-making strategies from one place. In our first 7 months, 2,700 traders have traded $1.35B in volume through Arbital, and we're now doing $435M/month. We're building towards…
Founders · Product
- Founded
- 2025
- Team
- 3 people
Same product type · Consumer app
Rewards for Regulars. One balance and shared rewards across the coffee shops you keep going back to — and every so often, one
Founders · Product · How it works
- Founded
- 2024
- Team
- 1 people
Same product type · Consumer app
For anyone with global financial needs, A US-based dollar account in your name to receive, hold, and save USD.
Founders · Product
- Founded
- 2023
- Team
- 30 people
Same product type · Consumer app
Invest in US and global stocks, ETFs and UCITS funds from India. FEMA-compliant remittance, accounts held in your own name. SIPC-insured, SEBI RIA.
Product
- Founded
- 2024
- Team
- 9 people
Same product type · Consumer app
Move, spend and manage your money between Brazil and the world. Fees from 0.3%, no IOF, in minutes and all in one app.
Founders · Product · How it works
- Founded
- 2025
- Team
- 11 people
Same product type · Consumer app
Send and recieve funds locally and internatinoally. Spend anywhere with the SpotPay Calypso Card. One powerful digital wallet.
Founders · Product
- Founded
- 2025
- Team
- 2 people
Same product type · Consumer app