Fintech payments

Atrato

Website
Founded 2019Origin source ↗Checked 2026-09-15

Overview

Enabling merchants and consumers to offer flexibility at the point of sale

Company description As recorded 2026-11-08
LinkedIn
Fintech paymentsConsumer appBusinesses & consumersConsumerTransaction fee

Founders & team

Juan Casian

Ex-CEO & Co-founder (Previously CTO)

I’m the Co-Founder and CEO of Boom, where we’re building the AI employee layer for e-commerce: virtual agents that help brands close more sales by automating customer interactions. Before this, I dropped out of college to build Atrato (YC W21), one of Latin America’s leading Buy Now Pay Later companies, which I scaled from 0 to ~$20M in annualized revenue before it was acquired. I started as CTO and became CEO, which made learn how to sell, lead, and scale.

LinkedIn
Founder profile As recorded 2026-09-15

Roger Rea

Founder

I co-founded and served as the CEO of Atrato. I helped the company grow from an idea while I was in college to a leading BNPL and payment solution in Mexico with +$20M in funding, millions of dollars in revenue and dozens of employees.

LinkedIn X
Founder profile As recorded 2026-09-15
80team members reported
Source-reported As recorded 2026-09-15

Founded 2019 · Source

News & product activity

Sources & observations

Accel · Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedMexico City, CDMX, Mexico; Remote
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearrecent publishing observed
startup.observe Directory coverage · Sources & method