Retail ecommerce

Awtomic

Website
Founded 2020Origin source ↗Checked 2026-09-15

Overview

Awtomic powers DTC brands with an easy-to-use subscription management and discovery platform. Starting with a Shopify app, we'll give merchants the subscription product power of premium subscription brands like Dollar Shave Club and Ipsy. As we grow our support for more eCommerce platforms and merchants, we'll help customers discover new brands through cross-sells and make it easier for them to manage their subscriptions in one place.

Company description As recorded 2026-11-08
LinkedIn About
Retail ecommerceWorkflow automationBusinessesSmall businessesSubscription

Product & workflow

Awtomic revolutionized our subscription service, enabling us to serve our customers with an experience that allows both automation and customization to take place.

Source-reported As recorded 2026-09-16

Founders & team

Previously Critical Mass, Valette, Bundle, Awtomatic

Company history As recorded 2026-11-08

Emily Yuhas

Founder

As.a Product leader, I've worked on a breadth of problems, including building a cross-platform Checkout flow for Eventbrite, automating tour scheduling for Redfin and launching Xbox One. Bundle originated from a desire to help my sister, who founded a DTC beauty brand and was frustrated by the many limitations of her subscription app.

LinkedIn
Founder profile As recorded 2026-09-15
11team members reported
Source-reported As recorded 2026-09-15

Founded 2020 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSeattle, WA, USA; Remote
Pricing evidenceA pricing page was detected
Maturity: Operating · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The company website explicitly reports customer or user adoption. This is a source-based assessment of a company claim; scale and revenue are not independently verified.

Company website: home Checked 2026-09-16

Trusted by hundreds of brands

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observedrecent publishing observed
startup.observe Directory coverage · Sources & method