Cohort membership
GA 20 20172017
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Sales & marketing
Shoelace
Provider of an artificial intelligence-powered virtual assistant tool intended to help brands implement customer journey marketing. The company's tool helps e-commerce merchants launch retargeting campaigns on social media as well as takes visitors through a brand experience after they leave the store and keeps them engaged with a sequence of ad ex
Overview
Provider of an artificial intelligence-powered virtual assistant tool intended to help brands implement customer journey marketing. The company's tool helps e-commerce merchants launch retargeting campaigns on social media as well as takes visitors through a brand experience after they leave the store and keeps them engaged with a sequence of ad experiences, enabling brands to recapture visitors who abandon their website and increase sales.
Company description As recorded 2026-09-27
News & product activity
Sources & observations
Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedCanada
Pricing evidenceA pricing page was detected
Maturity: Not assessed · 3 of 6 areas documented
Source-based assessment · automated evidence rules
The retained text does not establish product availability or customer use.
Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-09-20
- Product visualsNot documented
- Founders & originsNot documented
- Business model & pricingPricing page detected on company website; plans not reviewed Checked 2026-11-11
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2017 (year only)
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelpricing page observed
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