Retail ecommerce

borong

Website
Founded 2017Origin source ↗Checked 2026-09-15

Overview

Our mission is to help local independent retailers find their best-sellers investors by matching them with the right supplier and brands.

We believe that today's evolution of the wholesale industry has stifled the growth of many SME businesses. The supply-chain in Malaysia and across Southeast Asia lacks meaningful real-time connectivity between suppliers and retailers. Hence we are determined to transform this industry by providing businesses the right tools to grow.

Our modern, digital approach to the wholesale industry allows retailers to discover, purchase, and manage inventories for their store - all on a single marketplace platform. And our software tool for suppliers helps businesses to deal with all the pain points of growing customer database, from ordering to payments.

With our data-driven approach, we connects local, independent retailers with the right brands, distributors, and wholesalers to stock their store with the best products. This saves retailers and suppliers time and money, allowing them to focus on what's most important: building and running their business.

borong is headquartered in Kuala Lumpur, Malaysia.

Company description As recorded 2026-11-08

Founders & team

Previously Dropee

Company history As recorded 2026-11-08

Aizat Rahim

Founder

I am the managing director of Borong (formerly known as Dropee), a regional B2B eProcurement marketplace with embedded financing funded by YC and top VCs across various countries. Previously, I was the co-founder of Infinite Ventures (2014-2016), a venture-building company that was acquired by US Kern Technology. I also served as the director of Job4Locum, a medical job portal company, from 2014 to 2016, until MIMS acquired it.

Founder profile As recorded 2026-09-15
80team members reported
Source-reported As recorded 2026-09-15

Founded 2017 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year