Construction

Tough Commerce

Website
Founded 2017Origin source ↗Checked 2026-09-15

Overview

Tough Commerce is the only white-label commerce platform tailored for industry-specific workflows and enable merchants, suppliers, producers and manufacturers to digitize their processes. Behind the scenes, we provides order management, location management, pricing management, dispatching, logistics, messaging, e-ticketing, invoicing, customer portal, AR automation, payment, payouts and real-time delivery capabilities through driver app. With financial and operational ERP integrations, our technology can operate stand-alone or seamlessly alongside deeply integrated products.

Company description As recorded 2026-11-08

Founders & team

Previously Brokrete, Brokrete (dba Tough Commerce), Tough Commerce (FKA Brokrete)

Company history As recorded 2026-11-08

Jordan Latourelle

Founder

Founder of Nodebridge, an AI-powered founding studio building companies in skilled trades and real-world industries. Previously founded Tough Commerce (YC W20), a commerce platform for construction suppliers, where he now serves on the board.

Founder profile As recorded 2026-09-15
21team members reported
Source-reported As recorded 2026-09-15

Founded 2017 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedToronto, ON, Canada
Pricing evidenceA pricing page was detected
Maturity: Launched · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The company website offers product access through a trial, free start, app download, purchase, or onboarding with existing-account login. Customer adoption is not established by this evidence.

Company website: home Checked 2026-09-23

Start for Free

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed