Developer tools

Embrace

Website
Founded 2016Origin source ↗Checked 2026-09-15

Overview

*S19 and YCG F21*

Engineering teams shouldn’t be in the dark when it comes to the performance of their web and mobile apps and user experiences. With our industry-leading observability technology, Embrace aims to give SRE and DevOps teams better insight into what matters most – their users – by tying performance data to backend observability insights.

As the only user-focused, use-focused observability solution built on OpenTelemetry, Embrace delivers crucial insights across both DevOps and frontend teams to illuminate real customer impact – not just server impact – to deliver the best app experiences. Customers like The New York Times, Marriott, Warby Parker, Masterclass, Home Depot, and Cameo love Embrace’s observability platform because it makes extremely complicated and voluminous data actionable.

Company description As recorded 2026-11-08

Founders & team

Eric Futoran

Founder/CEO

Founder of Embrace, the only observability platform purpose-built for web and mobile. We proactively discover errors and instantly resolve issues for UX and Engineers, while delivering 100% of sessions and enriched data for Data Science. Previously founder of Scopely, the #1 mobile games publisher with Yahtzee, Walking Dead, and Star Trek. Built the first DMP at Aggregate Knowledge. First job was at Trilogy.

Founder profile As recorded 2026-09-15
62team members reported
Source-reported As recorded 2026-09-15

Founded 2016 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthenriched profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedLos Angeles, CA, USA; Remote
Pricing evidenceA pricing page was detected
Maturity: Not assessed · 4 of 6 areas documented

Source-based assessment · automated evidence rules

The source reports an inactive or acquired company; current product identity needs review.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding yearpricing page observed