Robotics

Well Principled

Website

We aren’t building AI to replace "knowledge work” that requires neither, but to bolster the working human intellect which has never failed to discover new paths to prosperity. For all their success, mainstream approaches to AI have fundamental limitations preventing them from solving critical classes of problems. We are building a new AI archite

Founded 2018Origin source ↗Checked 2026-09-15

Overview

We aren’t building AI to replace "knowledge work” that requires neither, but to bolster the working human intellect which has never failed to discover new paths to prosperity.

For all their success, mainstream approaches to AI have fundamental limitations preventing them from solving critical classes of problems. We are building a new AI architecture from first principles to break from these limitations.

The status quo has ossified around the supervised, brute-force pretraining paradigm. These systems do not, and cannot, handle the essential skills of continual learning, goal discovery, novel planning, and the creation of new knowledge.

These limitations are not trivial. Our national prosperity depends directly on overcoming these limitations, because the essential skills underlie the skilled trades. From electricians to machinists to nurses, apprentice tradespeople in all of these fields learn “skilled improvisation” where every solution is novel, and even the goal must be discovered. Prosperity demands the precise capabilities where status quo AI is structurally weak.

Worse, these limitations will not be overcome with more compute or training data. They are inescapable consequences of the underlying technologies of supervised learning, neural networks, transformers, backprop, and gradient descent. Progress requires independence from them.

We are building a new AI architecture by reverse-engineering the system that got us this far: the human brain. By triangulating between neuroscience, cognitive science, and the evolutionary elaboration of brains, we have identified the brain’s algorithms to (a) continually learn a causal world model (b) select goals to both achieve and learn to achieve more (c) plan to reach novel goals, and (d) creatively produce new knowledge.

Join us in building intelligence with ingenuity to bolster the skilled trades.

Company description As recorded 2026-11-08

Founders & team

Previously Well Principled, BODYSIM by Well Principled

Company history As recorded 2026-11-08

Ryan Richt

Founder

Ryan has galvanized teams with bold vision and disruptive, patented innovations since 2003. Ryan transformed distributed analytics across an academic lab, his first bootstrap startup and computational biology and cloud teams at Monsanto. He grew VC-backed CiBO from 7 to 70 engineers and data scientists. Ryan holds an MBA and BA prob/stats from Olin and WashU.

Founder profile As recorded 2026-09-15

Christopher Shafer

Founder

Chronically the first customer-facing engineer, Chris has delighted customers with deep-data applications from corn germplasm catalogs to global satellite data and environment simulations. Marshalling his broad expertise from cloud architecture to data visualization, Chris delivers outcomes customers love and leads solutions teams to productize them.

Founder profile As recorded 2026-09-15

Joseph Wingbermuehle

Founder

Joe has spent 15 years building foundational platforms, from middleware at AT&T, to startups across FPGA-accelerated high-frequency trading, accelerated ETL, machine learning based network security (acquired by Cisco) and hybrid AI/physical models of global-scale crop simulation. Joe holds a BS in Applied Math and a PhD in Computer Science from WashU.

Founder profile As recorded 2026-09-15
3team members reported
Source-reported As recorded 2026-09-15

Founded 2018 · Source

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedSt. Louis, MO, USA
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The retained text does not establish product availability or customer use.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced peoplesourced founding year