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Dex
Overview
Dex is a personal CRM that reminds you to keep in touch with the people you would otherwise forget.
Dex helps turn your acquaintances into your allies. Going beyond the superficiality of social networks requires commitment. If you remember to keep in touch thoughtfully, you can turn the interesting person you met at a networking event into a friend that has your back.
I built Dex after failing to keep up with the tools I tried (Airtable, Notion, etc) for relationship management. Installing an actual CRM like Hubspot felt like a wrong fit for my informal relationships -- these people were 'my team,' not customers.
Dex is a lightweight personal CRM that’s easy to stick with. Key to Dex is a Chrome extension that enables you to manage relationships while you’re in Facebook, Messenger, Twitter, and the social apps you already use. Dex can also send you actionable reminders (daily, or based on your calendar events) to log your interactions for next time. By using Dex, you can:
- Build stronger relationships, by sending you a nudge to follow-up.
- Be more thoughtful, by helping you remember where you left off.
- Become a superconnector, by making connections you wouldn’t otherwise remember.
Product & workflow
Founders & team
Previously Dana, Dex, Dex (was Dana)
Kevin Sun
FounderFounded 2019 · Source
News & product activity
Sources & observations
Maturity: Launched · 4 of 6 areas documented
Source-based assessment · automated evidence rules
The company website offers product access through a trial, free start, app download, purchase, or onboarding with existing-account login. Customer adoption is not established by this evidence.
Company website: home Checked 2026-09-16
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Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.
- Product overviewSource description Checked 2026-11-11
- Product visualsNot documented
- Founders & originsTeam information
- Business model & pricingPricing page detected on company website; plans not reviewed Checked 2026-11-11
- Funding & ownershipNot documented
- Dated milestonesDated source activity: 2019 Q3 (quarter only)





