Retail ecommerce

Avo

Website

Avo is powering the future of "building commerce". We have found a way to embed consumer goods and services in the largest physical point of sale in the world - residential and office buildings. By offering a virtual marketplace solution for residential and commercial buildings as a world class amenity, Avo has unlocked a new channel to deliver eve

Overview

Avo is powering the future of "building commerce". We have found a way to embed consumer goods and services in the largest physical point of sale in the world - residential and office buildings. By offering a virtual marketplace solution for residential and commercial buildings as a world class amenity, Avo has unlocked a new channel to deliver everything from groceries to cleaning services to millions of people, while avoiding costly CAC and last mile delivery fees. By consolidating deliveries and services and leveraging the building operators to acquire their tenants as customers, Avo has driven exponential revenue growth in large cities across the US. We are backed by Y Combinator, Kleiner Perkins, Insight Partners, JLL Spark, Box Group and strong angel investors who backed Facebook, WeWork & Uber at an early stage. We currently operate in New York, Chicago, Houston, and Israel. Our rapidly expanding customer list includes Facebook, Apple, Microsoft, Dropbox, MongoDB, Calendly, Cushman&Wakefield, Extell, Related, LeFrak, and 1000+ more locations.

Company description As recorded 2026-11-08
Retail ecommerceMarketplaceBusinesses & consumersMarketplace

Founders & team

Previously Jul

Company history As recorded 2026-11-08

Idan Hershko

Founder

Idan Hershko is a serial entrepreneur and consumer product builder. He started with Startup Camel, Israel’s leading startup podcast, then joined Monday.com as an early employee. He later co-founded Avo, a YC-backed company that raised over $100M and scaled globally. Today he is Co-CEO of Defender Razor, a patented consumer brand with fully in-house manufacturing. Defender has sold over 8 million units and is now expanding worldwide.

LinkedIn
Founder profile As recorded 2026-09-15

Nir Smadar

Founder/CTO

Product builder with a background in software engineering and experience leading product teams in fast-paced startups. Most recently led product at Deel, helping scale AI, API, WL, and more. Previously co-founded an eCommerce business. Enjoys working across disciplines—engineering, design, data—to bring clarity to messy problems and ship real solutions.

Founder profile As recorded 2026-09-15
10team members reported
Source-reported As recorded 2026-09-15

News & product activity

Sources & observations

Y Combinator

Profile depthverified profile
Website observationwebsite reachable
Last website check2026-11-11
Location · source statedTel Aviv-Yafo, Tel Aviv District, Israel
Pricing evidenceNo pricing page confirmed
Maturity: Not assessed · 3 of 6 areas documented

Source-based assessment · automated evidence rules

The source reports an inactive or acquired company; current product identity needs review.

Maturity is an evidence-based assessment, not a success rating. It may understate the current stage where evidence is limited. Coverage records documented areas, not a complete or independently audited company history.

Stage definitions
independent websitesource corroborationreachable websitedescriptive evidenceclassified market and modelsourced people
startup.observe Directory coverage · Sources & method